If you think about it, a "decent" cooler is $75-$100 bucks already. So pay $100 more and you get a hard sided cooler that is well insulated and will last 5 times longer than the plastic sided ones.
Based on how much I camp, wheel, etc. where a cooler is needed it was a no brainer for me.
I'd like to get a smaller one for the rig but that may be on my list for next year.